5 great Employer Branding videos. Since recruiters have started to use social media to recruit, 49% say that the quality of candidates has increased. Why? One reason is social media makes it easier for employers to show their “true selves”. Video is one format that makes it simple to show exactly that. Over 90% of Internet traffic is video content**. We prefer to click “play” instead of reading a story.
By understanding your internal employer brand and the preferences of your talent target groups, you can powerfully present your true workplace in your employer branding videos.
In our UK student research for example, the top three attributes students would like to experience at their Ideal Employers are: