Regardless of the unpredictable business scenario in an uncertain economy, the war for talent continues. The key to a successful business is the ability to attract and retain top performers. Organizations try to distinguish themselves from the competition by identifying their strengths and projecting values to ensure that the company stays ahead of the rest and becomes a best place to work at all times.
With most organizations offering almost the same value propositions to employees and the intensified competition in the labour market to attract the right talent, companies are forced to think of strategies to get a distinct advantage in attracting and retaining employees.
At present, the Indian economy is going through a rough patch. Hence, a company’s brand image plays a key role in influencing a person’s decision to join a company. According to Randstad’ study, public perception of a company brand is even more important now because potential employees have experienced salary freezes, temporary lay-offs and even long periods of unemployment that makes it difficult to trust a company.