alphabetWhy it doesn’t matter if people think ‘Alphabet’ is a good brand name or not

As usually happens when a company announces a rebrand, or an entirely new brand name, lots of people have immediately reacted to Google’s creation of its new parent company “Alphabet” by discussing (and in some cases criticizing) the brand name.

Branding is hugely important. Companies pay millions of dollars to branding consultants to come up with the names, logos, and brand vision that will both appeal to customers and stand the test of time.

Alphabet is a slightly different case…


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October 21, 2015 in Resource Centre