Branding is a term that is frequently thrown around and misused. Many people use the term “branding” synonymously with advertising. However, advertising refers to the various media, strategies, and tactics used for brand communication. The key idea is that the brand has to be built first. Once you create and define a brand, then you can begin to spread awareness for the brand.
A humanistic brand connection harnesses a nebulous but formidable force that affects consumer behavior beyond what a bevy of numerical attributes and features could ever compete with. There are many different benefits of a strong brand. A strong brand gives consumers a reason to buy beyond price and features.
October 17, 2013 in Resource Centre