recruitment-crosswordUsing Email Marketing in the Candidate Engagement Process

We all know that employment branding and candidate engagement are important in recruiting the best candidates, supporting the larger business brand and market initiatives as well as providing job seekers information and timely updates on where they stand in the hiring and recruitment process.

As social media continues to push companies to provide real time engagement and information to their customers, so is candidate engagement for prospective job seekers who increasingly are customers of your company’s product or service first.

Candidate engagement is more than just an automated email to a job seeker when they apply or if you don’t go forward with them in the hiring process. It’s a deliberate act where companies and recruiting teams work to reach the job seeker prior to them applying or expressing interest in the job opening as well as throughout the entire hiring, recruitment and candidate courting process.


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October 30, 2013 in Marketing, Resource Centre