Many global employers have established a twitter stream for employer branding and recruitment purposes. When active on Twitter it is very useful to measure your performance on social media and to compare yourself against the competition using an objective benchmark that includes Key Performance Indicators (KPIs) such as engagement.
The Social Recruitment Monitor™ website (launched in October, 2012) displays these KPIs, in which engagement plays an important role. Currently, around 800 Twitter accounts from fifteen different regions are being tracked on a weekly basis. In what way has Twitter developed as a social recruitment channel the past year? After analyzing the social statistics of the global Twitter accounts in the monitor, we can give you the answers:
Most importantly, there has been an increase of 42% in the average engagement ratio. Employers noticed that Twitter can be used effectively for employer branding and recruitment purposes, hence they try to engage more with their audience.
Secondly, as Twitter remains a popular channel, it is not surprising to see that the average number of followers increased steadily with 15% over the last year.
December 11, 2013 in Marketing