In Employer Branding circles, it’s catchy to hear that “candidates are behaving like consumers”. What does it really mean? From our perspective, it means that candidates are doing their homework on a company prior to applying. It’s like purchasing a big ticket item. You’re typically not going to buy a house or car without doing your research. A career decision is no different. In fact, it’s more important.
We recently sat down with one of the product leaders at Ask.com. During our conversation, we quickly learned that she was new to the company. This is important because she talked at length about the homework she did while considering the opportunity with Ask.com.
Her perspective is telling. She told us that she struggled to figure out what the opportunity was truly about. She wanted to know: what challenges the person would need to tackle, who are the people that she would work for and with, and what stage Ask.com was at as a company.