Employer branding is one of the most important aspects of any business, large or small. A successful employer brand strategy gives you a major edge in the increasingly competitive markets. But what exactly does “employer branding” mean? And how can you ace your game?
Simply put, your employer brand is your promise to your employees and future candidates; it tells them what to expect from applying and working, it differentiates what you’re offering from other companies, and frankly, with the ongoing war for top talents, employer branding is one of modern day’s musts!
Employer branding may benefit your company more than it benefits job seekers! How you may ask? According the Bayt.com “Trends in Employer Branding in the Middle East and North Africa” poll, June 2016, your employee engagement increases (23.4%), higher job acceptance rates (12.4%) and it can help you market yourself as an employer of choice (11.4%)!
Do you want to create a successful employer brand? Well, here are some tips to guide you, based on the Bayt.com “Trends in Employer Branding in the Middle East and North Africa” poll, which will make this endeavor simpler and easier!
August 1, 2016 in Resource Centre