To make it quick: employer branding ultimately comes down to your employees’ job satisfaction. So to do it right, you have to treat your employees right.
Here are three companies that have a compelling web footprint, which is important to recruit top talent. Learn what these companies are doing for their brand and how you can do the same.
Who doesn’t want to work at Google – especially after watching The Internship? Google makes all their employee perks (nap pods, free meals and the Google-colored bicycles) known over the web. And Google Career’s tagline alone, “Do cool things that matter,” could convince anybody to work there.
In addition to the Hollywood blockbuster – a very matchless form of employer branding – Google has another thing going for them: news coverage.
How does Google do it?
Google is THE place to work – evident by all the “Best Companies to Work For” awards the company has received. The “work hard, play hard” environment is highlighted by the news and known by the public. CBS News has covered the perks; The New York Times has covered the fun environment. And now Hollywood has done it.