The steps to generate engaging employer brand content. Content marketing is a hot topic at the moment. How can it be made relevant for employer branding professionals?
According to Brad Miller from Search Engine Watch, if you want to generate great content, you need to find the sweet spot between the free creative process and what data and analytics show are the topics of interest.
The same can apply to employer branding in terms of trying to build engagement. Explore freely new topic ideas that you would like to write about your company and promote. See via your analytics what subject material about your company gets the most interest and engagement. Thereafter, connect the two processes and fill any gaps with new subject material, content you might not have initially thought of.
November 20, 2013 in Resource Centre