Loyalty programs, reward points, gamification of business, social media engagement, word of mouth marketing. These are all tools meant to tackle one of the biggest challenge many companies face: customer loyalty.
In a discount-obsessed society brand loyalty seems hard to achieve. Faced with a multitude of choices and bombarded with cleverly designed advertising messages, consumers are constantly tempted to switch brands.
It comes as no surprise that 51% of CMOs list customer retention as a major challenge. What’s surprising is the rapid adoption of the latest trends and technologies listed above before covering the basics of generating brand loyalty.
This article is an invitation to business owners and marketing professionals to take a step back and reflect at what achieving genuine brand loyalty really requires.