This unique article is about how to start an effective Employment Branding Program at your firm.
It traces key steps that I put in place when I joined Monsanto as the first Director of Employment Branding and Employment Marketing in January of 2002. From conducting research to discover your brand’s essence through to collaborating with other Departments in support of your Employer Brand strategy, my unique article gives you a playbook for your First 100 days in the role as Employment Brand Manager.
Take a look at the rest of this article here.
December 2, 2013 in Resource Centre