indexTalent Branding: A Tool to Attract & Retain Talent

One of the most critical exercises of employee lifecycle management—the appraisal season—has ended. Typically, the season is followed by a lot of people moving on for better opportunities and organisations across industries experiencing increase in attrition (15-20%). As employees look out for new jobs, a reputable employer brand plays a significant role in their decision-making. In fact, about 36% employees look out for an employer brand while considering a job change.

So, what is the difference between ‘employer brand’ and ‘talent brand’? An employer brand is nothing but an organisation’s reputation as an employer—how good is the work culture at that particular company. However, lately, people have been talking about talent brand. A talent brand is the public version of employer brand, i.e. what the talent thinks, feels and shares about the organisation. Apart from the people working at the organisation, it also includes what people are buzzing about the organisation on social media platforms.

SOURCE: financialexpress.com

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September 4, 2015 in Recruitment