Taking your employer brand and moving it globally is probably one of the most exciting challenges that any Employer Brand Manager can face. And with any major step up in project size it’s easy to be dazzled by the bright lights and lose sight of the ultimate goals of the project- business class travel, exotic locations and of course recruiting the right talent for your organisation’s business objectives.
So while you are comparing legroom on the A380 to Singapore we’ve pulled together this list of simple ideas that will help you convert the local brand into a global brand without you missing out on too much champagne on the flight.
1. Make sure there is a Market for your Employer Brand
Having a strong employer brand in your local market doesn’t necessarily mean that it will fit into a foreign market in the same way. Do your research before attempting a global employer brand launch to ascertain whether the talent pool and skill sets are readily available, before you make decisions about location.