I consider myself a bit of a fanboy for LinkedIn and its publishing platform. And knowing how much I rely on it now to distribute content and engage with my audience, it’s strange to look back on a time when I didn’t even have a standard account.
I started using LinkedIn (and Twitter and other social networks) after I met some resistance getting started in the industry. Because no one outside of my own personal network had any idea who I was, people didn’t take me seriously. I struggled to include myself with other company leaders at industry events, and prospective clients and partners had never really heard of me either. How could I build a name for myself and help grow my company if no one would give me a chance?
The answer was obvious, and it was right under my nose the whole time: I needed to use the same thought leadership and executive branding services my company delivered to our clients. So we got to work establishing and building my executive brand.
January 7, 2016 in Marketing