nov15-09-145073225-850x478Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win customer loyalty, which drives business results and creates value for shareholders.

For the past six years, Siegel+Gale has published its Global Brand Simplicity Index — a study based on a survey of thousands of consumers from around the globe — that ranks brands according to their perceived simplicity or complexity, and the overall simplicity rating of a brand’s industry. This year’s index, derived from the responses of more than 12,000 consumers in eight countries, provides a definitive measure of which brands excel at providing simple experiences – and reveals rising brands that could threaten these incumbents.

SOURCE: hbr.org

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November 10, 2015 in Marketing