When it comes to attracting – and retaining – the top talent within an industry, your employer brand is hugely important. But while we have all heard the term ‘employer brand’ and we all know we should be spending more time on it, how many of us actually know what to do and how many of us realise that in neglecting it, we could be letting our recruitment process down?
In a nutshell, your employer brand refers to how your organisation is perceived within the recruitment market. It is defined as a series of values, USPs and visual elements that position an entity within the viewer’s mind, whether favourably, or unfavourably. Some of the most popular consumer brands in the world also have excellent employer brands, which means that talented candidates are queuing up to work for them.
Brands that prove popular with job seekers are not always the biggest, but they are clever at positioning themselves well and blending their offer to appeal to their target group. For example, some companies have a reputation for providing excellent career prospects and others offer higher-than-average salaries. Some have ‘glamour’ or a certain beneficial cachet, while others are known for their innovative, supportive and creative working environments and overall approach to employee engagement.
January 7, 2014 in Resource Centre