Recruiting practices need to be consistent with branding strategies or organizations risk missing out on top talent and potential revenue, according to a global study by Alexander Mann Solutions – and social media amplify the consequences..
The study surveyed 546 consumers in the USA, UK and China and found that 52% of respondents said that negative experiences at recruitment interviews would affect their future purchasing decisions. 47% of Chinese respondents said that they would reconsider buying from an organization after a bad interview experience compared to 50% of American respondents and 58% in the United Kingdom. There has always been a risk of people rejected by the recruitment process spreading negative opinions but social media such as Facebook and Twitter can now provide them with a means of influencing hundreds or thousands of people. Three quarters of American respondents said they would be likely to share their negative interview experience with friends and contacts.
Lisa Chartier, head of U.S. resourcing communications for Alexander Mann Solutions said:
“There’s a crucial ‘sliding door’ moment for interviewing candidates. Not only are they potential customers, but during the interviewing process, they also have the potential to become part of the brand. Companies that don’t consider the implications of this very emotional process are – at best – letting a potential customer go. At worst, these companies are damaging their brands on a much larger scale.”
December 17, 2013 in Recruitment