cake-pops-693645_640Why Purpose Driven Brands Attract the Best Talent

Your corporate and employer brands can be hugely helpful when recruiting. Why is it that some companies seem to attract people to a cause as opposed to simply a job? What can ‘normal’ companies do to emulate the success of Patagonia, Zappos and Apple?

I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA at Salesforce Marketing Cloud. You can listen to the audio podcast on iTunes and Soundcloud (embed below) or keep reading for a summary of our conversation, a longer version is available at Link Humans. Questions by me, answers by Jeremy.


Read more

November 3, 2015 in Recruitment