e2Overcome employer branding challenges

Organizations all over the world are increasingly focusing on employee engagement and for good reasons. Engaged employees make the office environment more welcoming. In addition, they make a difference to the bottom line and help companies win customers.

What makes an employer attractive?

Obviously, the question is a complex one, as there are multiple factors to consider – there are various types of employers that appeal to various types of employees.

Get your employees to rally behind your brand

In the world of social media, all branding professionals need to understand the difference between what is called user generated content (UGC) and employee generated content (EGC). There are lessons to be learned from both, as there are best practices to be shared.

SOURCE: universumglobal.com

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December 10, 2013 in Resource Centre