enb1

Marketing

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5 “Foot” Steps To Creating Brand Humanization

I’m super passionate about the importance of Brand Humanization, that mix of culture, community and corporation which can create magic for employees and shareholders more »

February 12, 2016
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Extending Employer Branding Beyond the Workforce

A survey by PWC finding that 73 percent of CEOs are concerned about the availability of key skills amongst future employees suggests the growth of employer branding is set to continue. more »

February 2, 2016
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How Cisco Completely Turned Around Its Employer Branding on Social in Only 6 Months

In early 2015, this is the kind of post you’d find on the Cisco Careers social channels: more »

January 29, 2016
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3 Ways Small Businesses Can Retain Talent

If your employees are silent – when you don’t hear any ideas or complaints – beware. Your best and brightest could be getting ready to walk out the door. more »

January 25, 2016
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Employer Branding: 16 Top Influencers for 2016

Understanding and knowing how to communicate your employer brand is key to a successful recruitment marketing campaign. more »

January 21, 2016
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Considerations for Effective Employer Branding

Uncovering and articulating your employer brand certainly requires time and dedication, but it’s always worth the effort — attractive employer brands are essential in order to attract the best candidates to your organization. more »

January 14, 2016
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Employers Could do with a Bit of Branding as Well

As human resources has matured into a strategic business function, technology has become its backbone. This is particularly true within recruitment more »

January 12, 2016
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Solving the Employee Engagement Equation

Many of us are puzzled trying to solve this engagement equation more »

January 8, 2016
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How a Strong Personal Brand Builds Your Company’s Brand

I consider myself a bit of a fanboy for LinkedIn and its publishing platform. And knowing how much I rely on it now to distribute content and engage with my audience more »

January 7, 2016
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Boost Employer Branding by Responding to Negative Reviews on Glassdoor

It’s human nature to want people to like you; unfortunately, people aren’t always so generous with their opinions. Even employers suffer from the “What do they think of me?” mentality. more »

January 6, 2016
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What Happens When a Brand Embraces Its Story?

I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place more »

December 18, 2015
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When Employer Branding Becomes More Than a Buzzword

Or, I guess, buzz phrase. You get the point. more »

December 16, 2015
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It’s Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes trying to appeal to customers at a human level. more »

December 15, 2015
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How to Recruit Gen Z Through Employer Branding

Marketers are changing their focus from Gen Y (aka Millennials) to Gen Z—anyone born around 1995 or later. more »

December 9, 2015
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The Easy Way to Boost Your Employer Brand: Get Your Employees on LinkedIn

Employer branding is a forming a central part of talent attraction in today’s brave new world. more »

November 25, 2015
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An Employer Brand – and so much more

An Employment Brand does more than tell your story. It engages with your employees, shapes a positive candidate experience, provides a platform for meaningful metrics more »

November 20, 2015
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Employer Branding – Is Candidate Resentment Affecting Your Profits?

When it comes to recruitment, above anything else aligning candidates to your business’ values and culture is so important. This requires assessing someone’s own values more »

November 17, 2015
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How to humanise your brand – Keeping it real and making connections that count

Creating a brand that’s memorable, appealing and engaging is big business. How you communicate is probably more important than what you communicate and brands everywhere are catching onto that fact. more »

November 16, 2015
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Talent Branding: Your EVP In The Age Of The Mecosystem

A new buzzword on the rise is “Mecosystem,” a set of connections in which brand fits into an individual’s life in a customized way. more »

November 13, 2015
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Employer Branding Frames the Candidate

According to the Talent Leaders Connect event in London this year, candidate experience is a hotly debated issue. However, many Talent Acquisition leaders are approaching this issue in different ways. more »

November 11, 2015
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