Online reputation management is the art of managing your personal and/or brand reputation, suppressing immediately all online contents which are damaging and highlighting the positive reviews/comments.
The grim fact is many people and business houses are terribly scared of the social media that they may lose control of their online reputation. It is unfortunately true that once your business gets into the social media world and establishes contacts with the public, you run the risk of disgruntled customers and hostile competitors waiting to spread disinformation and discredit your business.
The plain truth is we are living in an interconnected digital world where social media opinion, if not professionally managed, can work against you and irreparably damage your reputation in the social world. But for this reason, it will be a terrible mistake if business houses neglect social media and not take advantage of the immense SMM (Social Media Marketing) benefits.
November 15, 2013 in Resource Centre