scaryIs Your Content Marketing Program Scaring Off Prospects?

With Halloween just around the corner and the new year quickly approaching, it’s a good time to revisit the effectiveness of your content marketing program.

Does it scare away your prospects before you even have a chance to speak with them? Are they running into the arms of competitors who consistently create and share valuable content? Do the articles you publish on your company’s blog help or hurt your brand?

These are all questions you need to answer before you implement a content marketing program.

SOURCE: connect.forwardmetrics.com

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November 16, 2013 in Marketing, Recruitment