As we move towards the end of the year it can be a time when you start to consider what changes need to be made. If you’re thinking about undertaking a rebrand but are unsure as to whether you can justify the investment, then hopefully this guest article from workbrands will go some way towards helping you make the right decision as they take a look at the questions you should be asking before you embark on a rebranding journey.
Many companies choose to overhaul their brand periodically, regardless of their circumstances. However, if a rebrand has been carried out effectively in the first instance – with a solid brand strategy put in place – then it should last for a number of years. Like a well-made piece of furniture, a strong brand will stand the test of time.
There are things that can you can do to reinvigorate your brand without changing its visual identity. If you’re happy with your brand on the whole but your corporate communications lack consistency, implementing a brand management system could be the solution. Such systems will align all of your branded marketing collateral ensuring it’s clear, consistent and recognisable, without the need for a costly rebrand.
December 2, 2013 in Recruitment