What’s it like to work for your company? Do people get excited when they hear your company name? How would you feel if I told you Google was looking for someone just like you? What about Monsanto?
Your employer brand, which is slightly different than your consumer brand, is incredibly important.
The employer brand is more important than the consumer brand, because the relationship is deeper. If a customer is unhappy with a product, they can return it and get a refund. If they are unhappy with the job they just got, it’s a nightmare to have to re-enter the job market.
I recently had the opportunity to partner up with Entelo for a joint webinar called “How to Improve the Candidate Experience through Your Employer Brand” where we spoke about what recruiters generally get wrong with explaining their employer brand, and how to showcase your employer brand, with great examples.
November 28, 2014 in Recruitment