U-turn1-636x237How to Turn Around a Negative Employer Brand

A positive employer brand means your company is an employer of choice for your target audience. But what if your company is not an employer of choice? Maybe a recent layoff, negative press, or a longstanding reputation for low pay is standing in your way of attracting the top talent your company needs.

It won’t happen overnight, but changing your image is possible. Here are six steps to help you turn around a negative employer brand:

Develop the message. Start by determining what new messages you want to send about your workplace. Consider making a list of your company’s strengths and weaknesses as an employer. Then develop a message to highlight your strengths and to counter your weaknesses. Develop a list of frequently asked questions and answers to post on your careers website and to share with employees, recruiters and candidates. Test your new message with employees, and use external focus groups and surveys to refine your message.

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January 17, 2014 in Marketing