Online reputations can be ruined, unfortunately, in a variety of ways. The reasons are varied: a competitor writes anonymous negative posts that show up on the first page of Google; an ex-employee upset over being fired takes revenge online; a client has a bad day and vents on Twitter; or, a legitimate mistake is made–we’re human after all, so they happen–and someone shares about it on their blog. The results often have a huge impact on business.
Here are some real-world examples of what can go wrong.
Trade Deal in South America Stopped Before It Started
A young entrepreneur with a finance background had ambitious plans to start a huge project requiring capital for energy related infrastructure and construction investments. The proposal is great: he figured out a way to generate jobs, improve the environment and reduce energy costs. He lined up partners, developed a solid plan and started moving forward.