137576411_256e69172eHow Poor Online Reputation Management Ruined Business

Online reputations can be ruined, unfortunately, in a variety of ways. The reasons are varied: a competitor writes anonymous negative posts that show up on the first page of Google; an ex-employee upset over being fired takes revenge online; a client has a bad day and vents on Twitter; or, a legitimate mistake is made–we’re human after all, so they happen–and someone shares about it on their blog. The results often have a huge impact on business.

Here are some real-world examples of what can go wrong.

Trade Deal in South America Stopped Before It Started

A young entrepreneur with a finance background had ambitious plans to start a huge project requiring capital for energy related infrastructure and construction investments. The proposal is great: he figured out a way to generate jobs, improve the environment and reduce energy costs. He lined up partners, developed a solid plan and started moving forward.

SOURCE: recoverreputation.com

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November 19, 2013 in Marketing, Resource Centre