Ever wondered how employers in Europe use social media for recruitment? Our friends at Stepstone recently released a study called “Recruitment via social media: fact or hype?” which is based on research carried out in seven European countries: Austria, Belgium, Denmark, France, Germany, the Netherlands and Sweden. So for once we have interesting social recruiting data which isn’t biased towards the US or the UK.
Here are the highlights of the study:
Social media usage
Figures from Internet World Stats tell us there were roughly 520 million internet users in Europe in 2012. This represents 63.5% of the European population. Out of these internet users in Western Europe, 62% are also social network users. These stats tend to tick up on a weekly basis but the message here is that most internet users are also social media users.
December 2, 2013 in Recruitment