e2How European Companies Use Social Media for Recruiting and Employer Branding

Ever wondered how employers in Europe use social media for recruitment? Our friends at Stepstone recently released a study called “Recruitment via social media: fact or hype?” which is based on research carried out in seven European countries: Austria, Belgium, Denmark, France, Germany, the Netherlands and Sweden. So for once we have interesting social recruiting data which isn’t biased towards the US or the UK.

Here are the highlights of the study:

Social media usage

Figures from Internet World Stats tell us there were roughly 520 million internet users in Europe in 2012.  This represents 63.5% of the European population. Out of these internet users in Western Europe, 62% are also social network users. These stats tend to tick up on a weekly basis but the message here is that most internet users are also social media users.

SOURCE: linkhumans.com

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December 2, 2013 in Recruitment