It’s not easy to make sure that your employer brand is anywhere close to finis – in fact, just when you think you have a handle on how to attract the top talent, you find out that the finish line has moved…and no one told you.
Not only are there tons of ad agencies out there to assist talent acquisition professionals with their employer branding (EB) campaigns, there are research firms out there that tell you just what you should be saying, through which channels you should say it and precisely how you should say it. Dang, I got tired just typing that sentence!
The truth is, every employer branding initiative starts somewhere and that’s with a list of goals and tasks – a checklist if you will. Simple questions that leadership must address before embarking on any new campaign (it’s the same in regular marketing and advertising believe me, it’s just hard to get the budget for a “cost center” like HR) include:
January 15, 2014 in Resource Centre