Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another vein of thought, Harvard thinks CEOs should own the brand and therefore be an ally to HR in recruitment marketing. At the very least, we all agree that an employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent.
Unfortunately, sharing the story of life at your company comes with its challenges. Many times it means learning an entirely new skill set. It almost certainly means a lot more work. Therefore, finding the right allies internally and leveraging their efforts is imperative.
While your marketing department has the skill set to help, most times their KPIs relate directly to demand generation and revenue. And, even if your C-suite is engaged in your employer branding efforts, it’s doubtful they are going to take time to help actually execute a plan.
February 5, 2016 in Recruitment