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It’s Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes trying to appeal to customers at a human level.

December 15, 2015


How to Recruit Gen Z Through Employer Branding

Marketers are changing their focus from Gen Y (aka Millennials) to Gen Z—anyone born around 1995 or later.

December 9, 2015


5 Ways Your Employer Brand Impacts Recruiting

I recently had a conversation with a candidate that brought to mind the importance of employer brand when it comes to recruiting.

December 7, 2015


Recruiters: Don’t Forget Your Branding

Among the countless issues to consider when starting a business, creating a brand is something that often gets put aside ‘for later’. And although fundamentally straightforward

December 7, 2015


Talent Attraction: How to Catch the Purple Squirrels

The purple squirrel – They’re hard to come by, but when you do you feel like you’ve struck gold! These rare, yet highly sought after candidates feel like an unattainable dream for many recruiters

November 24, 2015


4 Tips to Build a Successful Recruitment Brand

Between the candidate experience and all of the employer branding information out there, the recruitment brand is often lost.

November 23, 2015


How To Better Use Employee Stories In Your Recruitment Marketing Strategy

This September, SmashFly researched and evaluated every 2015 Fortune 500 organization’s career site 13 unique recruitment marketing practices.

November 18, 2015


Employer Branding – Is Candidate Resentment Affecting Your Profits?

When it comes to recruitment, above anything else aligning candidates to your business’ values and culture is so important. This requires assessing someone’s own values

November 17, 2015


Morgan McKinley Honing Employment Brand as Part of Global Hiring Spree

Leading professional services recruiter, Morgan McKinley, announced recently a global recruitment drive to hire over 300 people over the next three years.

November 3, 2015


Why Purpose Driven Brands Attract the Best Talent

Your corporate and employer brands can be hugely helpful when recruiting. Why is it that some companies seem to attract people to a cause as opposed to simply a job?

November 3, 2015

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