What Happens When a Brand Embraces Its Story?

I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place

December 18, 2015


When Employer Branding Becomes More Than a Buzzword

Or, I guess, buzz phrase. You get the point.

December 16, 2015

Apple Store

It’s Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes trying to appeal to customers at a human level.

December 15, 2015


How to Recruit Gen Z Through Employer Branding

Marketers are changing their focus from Gen Y (aka Millennials) to Gen Z—anyone born around 1995 or later.

December 9, 2015


The Easy Way to Boost Your Employer Brand: Get Your Employees on LinkedIn

Employer branding is a forming a central part of talent attraction in today’s brave new world.

November 25, 2015


An Employer Brand – and so much more

An Employment Brand does more than tell your story. It engages with your employees, shapes a positive candidate experience, provides a platform for meaningful metrics

November 20, 2015


Employer Branding – Is Candidate Resentment Affecting Your Profits?

When it comes to recruitment, above anything else aligning candidates to your business’ values and culture is so important. This requires assessing someone’s own values

November 17, 2015


How to humanise your brand – Keeping it real and making connections that count

Creating a brand that’s memorable, appealing and engaging is big business. How you communicate is probably more important than what you communicate and brands everywhere are catching onto that fact.

November 16, 2015


Talent Branding: Your EVP In The Age Of The Mecosystem

A new buzzword on the rise is “Mecosystem,” a set of connections in which brand fits into an individual’s life in a customized way.

November 13, 2015


Employer Branding Frames the Candidate

According to the Talent Leaders Connect event in London this year, candidate experience is a hotly debated issue. However, many Talent Acquisition leaders are approaching this issue in different ways.

November 11, 2015

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