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5 “Foot” Steps To Creating Brand Humanization

I’m super passionate about the importance of Brand Humanization, that mix of culture, community and corporation which can create magic for employees and shareholders

February 12, 2016

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Extending Employer Branding Beyond the Workforce

A survey by PWC finding that 73 percent of CEOs are concerned about the availability of key skills amongst future employees suggests the growth of employer branding is set to continue.

February 2, 2016

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How Cisco Completely Turned Around Its Employer Branding on Social in Only 6 Months

In early 2015, this is the kind of post you’d find on the Cisco Careers social channels:

January 29, 2016

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3 Ways Small Businesses Can Retain Talent

If your employees are silent — when you don’t hear any ideas or complaints — beware. Your best and brightest could be getting ready to walk out the door.

January 25, 2016

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Employer Branding: 16 Top Influencers for 2016

Understanding and knowing how to communicate your employer brand is key to a successful recruitment marketing campaign.

January 21, 2016

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Considerations for Effective Employer Branding

Uncovering and articulating your employer brand certainly requires time and dedication, but it’s always worth the effort

January 14, 2016

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Employers Could do with a Bit of Branding as Well

As human resources has matured into a strategic business function, technology has become its backbone. This is particularly true within recruitment

January 12, 2016

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Solving the Employee Engagement Equation

Many of us are puzzled trying to solve this engagement equation

January 8, 2016

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How a Strong Personal Brand Builds Your Company’s Brand

I consider myself a bit of a fanboy for LinkedIn and its publishing platform. And knowing how much I rely on it now to distribute content and engage with my audience

January 7, 2016

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Boost Employer Branding by Responding to Negative Reviews on Glassdoor

It’s human nature to want people to like you; unfortunately, people aren’t always so generous with their opinions. Even employers suffer from the “What do they think of me?” mentality.

January 6, 2016

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