I love finding brands who have deep-seated community values, who embrace the story of what made them become a brand in the first place, and who have a vision for how they plan to grow into something awesome.
Sure, we live in a world where many brands and people are focused on getting ahead and achieving only monetary goals. But there are plenty of brands and marketing teams that enjoy being part of the community and are incorporatinga big-picture mentality with story-worthy assets into their business models. And guess what? Consumers, especially millennials, love this.
When I find such a brand, my soul gets a little happier, and of course I have to share it with the world. Jones Scones is my new favorite example of such brand. They’re a brand to watch from the digital marketing world because they are already doing creative things that outshine giant brands.
December 18, 2015 in Marketing