factory-35104_960_720Extending Employer Branding Beyond the Workforce

A survey by PWC finding that 73 percent of CEOs are concerned about the availability of key skills amongst future employees suggests the growth of employer branding is set to continue.

The most successful cases of employer branding don’t just attract the brightest and best candidates, but use the opportunity to reinforce the core identity of the brand in a way that makes it more attractive to consumers.

Here we take a look at three cost-effective ways businesses can extend employer branding beyond the workforce.

SOURCE: spinsucks.com

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February 2, 2016 in Marketing