Right now, the biggest trend in recruiting is employer branding, crafting the promise your company makes to its employees. And the biggest trend in marketing is brand storytelling, using content, examples, and experiences to bring your brand to life in the mind of consumers.
Combining these trends can bring a powerful presence to your talent acquisition. But it’s not always straightforward.
Harnessing the best of employer branding and storytelling means sharing not only the story you want to tell but also integrating the story your best candidates want to hear.
For example, your company may have a customer-service focus — but that’s not necessarily part of a compelling employment offer. That sort of disconnection happens all the time: Many employers think that recent college graduates are concerned about the environment, but a recent NACE study showed that working for a “green” company was last on their list of desired employer qualities.
November 21, 2013 in Recruitment