If you want to create a following for your company of the most engaged community, get on Instagram. I understand the fear, posting pictures is for kids, what if I don’t know what pictures to put up, does it make my company look like they are having fun and not working? Forget all your objections and focus on the positive.
Instagram can ensure interesting content. Your potential employees do not want to spend their time reading statistics about your company or reading information which is actually a big sales pitch or a blog about how wonderful it is to work for you. They want you to subconsciously enter their brain and stay there – and that is exactly what you want.
To engage with your audience, you have to identify them. There are two audiences: your potential customers and your potential employees; let’s follow the employee route.