Employer Branding Frames the Candidate

According to the Talent Leaders Connect event in London this year, candidate experience is a hotly debated issue. However, many Talent Acquisition leaders are approaching this issue in different ways.

Only 27% of Talent Acquisition leaders surveyed were focusing on improvement of employer branding as a solution. The problem with this is that employer branding frames the talent brand. The first critical piece of a company’s talent brand is its candidate experience.

ENHANCE YOUR EMPLOYER BRANDING AND ATTRACT TOP TALENT

Many companies consider their employees their strongest asset. The cream of the crop all want to work for great companies. So why wouldn’t a company want to invest in its employer branding to define itself as a great company? A positive employer brand is evident in all pieces of the company culture, but it is most evident when a candidate begins their journey towards employment. Using these tools, a business can put its best foot forward and enhance the candidate experience:

SOURCE: greenjobinterview.com

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