vw_vanWhen Employer Branding Becomes More Than a Buzzword

Or, I guess, buzz phrase. You get the point.

What is employer branding? It’s been a hot topic for a few years, and I think it will only continue to be hot.

My first taste of employer branding, as it relates to job seekers, was when I went to a network meeting and someone was telling about a bad experience they had with a target company they interviewed at. Demoralizing.  Yucky.

Someone else shared a similar experience.  In that room, about 30 professionals who were in transition were making a decision to not buy products or services from that company again. And you can bet that none of them would keep that company on their target list.  The company’s brand had been tainted because of one job seeker who shared a negative experience.

SOURCE: jibberjobber.com

Read more

December 16, 2015 in Marketing