european_flagDiversity Employer Branding Initiatives in Europe

Let’s look at a few distinctive Diversity Employer Brands from some leading-edge companies in Europe. In “Uphold Your Diversity Employer Branding,“ we discussed how a diverse employee base represents a larger pool of knowledge, perspective and expertise—thus leading to innovation as well as critical customer and product insights into demographic markets.

Interestingly enough, Diversity Management has taken hold in Europe over the past 10 years. The European Commission (EC), the executive body of the European Union, encourages Employers to voluntarily put diversity management more firmly on their strategic business agendas and and has supported various activities in support of this.

In fact, small to medium-sized enterprises (less than 250 employees) have recognized that Diversity Management is important for attracting new business and employees. A unique voluntary solution has arisen to address Diversity—-so-called “Diversity Charters.” These voluntary Charters are initiatives which help firms and public institutions tap into the power of Diversity; these Charters are founded on the principle that Diversity Management is a key performance indicator for companies.


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December 2, 2013 in News