imagesCreating a strong employer brand when launching a new business

Having a strong employer brand is critical for business growth and can also have a significant impact on a company’s bottom line.

But where do you begin if you are starting from scratch after a re-brand or the launch of an entirely new company?

Getting buy-in to a new company culture and employer brand from existing employees is a challenge in itself, whilst the need to communicate it to external audiences and, in particular, prospective talent who associate you with different values, is another task entirely.

These are the challenges that my colleagues and I at AbbVie, a global biopharmaceutical company, faced at the start of this year when our organisation was formed following separation from Abbott.


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October 17, 2013 in Marketing, Recruitment