In early 2015, this is the kind of post you’d find on the Cisco Careers social channels:
“#HotJob – Cisco is #hiring an #engineer in #SiliconValley. Join our team. (link here.)”
Between these job postings and regurgitating what the corporate social channels were posting, we’d get a couple of likes, maybe a repost or two – all from recruiters. No one else was paying much attention (not even our execs.)
Would YOU pay any attention to that post? Even if you were an engineer, why would that post make you want to work at Cisco? If you’re any good, you have your pick of placements. What about that post would incentivize you to click?