Long gone are the days when employers had all the power to pick their favorite candidate for a specific position. As the competition in the job market is getting tougher, candidates are gaining more power to pick between job offers. It’s common for highly talented people to have multiple job offers, out of which they need to pick one and decline others. In such situation, paying a high salary is not the trick that will work, as another employer may agree to pay higher. So, what is the deciding factor when the candidates need to pick an employer? Looks like, it all boils down to employer brand.
The ‘Why’ part of building an employer brand
We all have heard about building a brand to attract more customers. But the importance of brand-building is underrated when it comes to recruiting top talent. Your employer brand will send a loud and clear message to the job seekers why they would want to work with you. It precisely informs them what your company offers that is better than what they currently have and better than what competitors are offering.
August 5, 2016 in Recruitment