What does it take to generate powerful brand recognition? Small businesses don’t have millions of dollars to invest in branding campaigns, yet they need brand awareness in order to have staying power.
Luckily, there are ways to brand yourself successfully on a shoestring budget. Take a look at these five inexpensive strategies:
1. Know your audience. The first thing you must do before making any attempt to brand yourself is to develop a comprehensive understanding of exactly who your audience is and then define your messaging. “Before you spend a dime, it’s important for you to determine who your clients are so you can optimize your efforts and any money you may be spending,” explains Jason Robbins, CEO of ePromos Promotional Products.
November 20, 2013 in Marketing