In the world of branding, rebranding, public relations, social media and consumer marketing; what your brand portrays about your business is extremely influential, and is therefore very important to monitor. Similarly, the reputation and portrayal of your company’s brand can heavily influence job seekers. As an employer, you know the value of finding and attracting the right kind of people to your company. So, being able to identify the relationship between your brand and prospective employees is paramount.
Perception is Reality
How are you perceived by prospects who are interested in your company? This is an important question to consider when managing your brand. You want to ensure that both customers and potential employees know who you are and what you stand for. Your current employees play a huge role in both developing and representing your company’s culture, brand and reputation.
January 27, 2014 in Recruitment