Having survived leavers’ prom, a lads’ trip to Zante and T-in the Park I asked my 18 year old how long he would stay in his first job. Ben replied he would stay until a better job came along explaining that: “Ideally I would want to get enough experience and develop skills to be able to move on, unless promotional chances were available”.
Regardless if you call them an Echo Boomer, a Millennial, Generation Y or, the spoilt generation (for those born between early 1980s and early 2000s), Ben’s answer fits with the research. Other than packing booze and dry shampoo (unused) for the music festival what do these Echo Boomers look like?
October 5, 2015 in Marketing