Content marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists. The content you produce should be closely related to what you sell — your job is to educate people about your brand and products so they get to know, like, and trust you enough to do business with you.
Creating good content marketing material can be daunting. After all, it it only has a few seconds to capture interest. Producing high-quality content in and of itself isn’t difficult. The real issue is that most of the content we’re creating doesn’t answer the questions our customers are asking.