We’ve talked before about how devastating ignoring candidates can be to your business — and guess what? The rules haven’t changed. If anything, as technology continues to be more and more intertwined in job seekers’ personal and professional existence and as their expectations of employers get higher, it’s all the more vital that you as an employer learn how to communicate with the people who want to work for you.
Or, you know, don’t — but don’t say we didn’t warn you…
Candidates are your customers
The experiences candidates have throughout the application process can make or break their impression of a company, as a new CareerBuilder study shows. Not only may candidates be so turned off by a bad experience that they’ll opt out of applying — they may also choose to stop being your customer (and may tell others to do the same).