conference5 Ways Your Employer Brand Impacts Recruiting

I recently had a conversation with a candidate that brought to mind the importance of employer brand when it comes to recruiting. As I usually do when I’m speaking with a candidate I asked him why he would entertain a new position. (Typically I deal with passive candidates so it is important to find their motivation). Of all the answers I receive to this question his really stuck out to me. He responded:

“I was recently at a conference where one of your engineers delivered a presentation. I was so impressed by it that I knew your company would be one I would want to work with.”

So because you went to a conference where one of my co-workers was presenting you are now open to taking my call? You can imagine my happiness when I heard this because this was a highly qualified candidate that my company would be lucky to employ. He could have easily shrugged away my attempt to reach out to him but he didn’t because he held my company (brand) in high regard.


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December 7, 2015 in Recruitment