We’ve all heard the saying “One rotten apple can spoil the barrel” – and today, this relatively clichéd idiom doesn’t just apply to fruit. In fact, in a world more connected than ever before, the ability of one person to affect (or ruin) the attitude of an entire group is easier – and more common – than ever.
5 Soft Skills to Emphasize in Your Brand
In job search materials like a resume and cover letter, we tend to focus a lot of our attention on including the hard skills listed in the job description. We want to prove we can do the job, so we focus on the hard skills more than anything else. The problem with this logic is these skills can only get you so far.
How Articulating Your Brand Creates Super-Fuel for Social Media
If an organization has a well-defined brand—not just a logo design and color scheme—they have a heck of a lot of fuel for social media, blogging, search engine optimization, public relations, and word-of-mouth. A logo, by itself, doesn’t go so far in these increasingly important and mission-critical channels that are all about messaging, targeting, content, and differentiation.
10 Brands That Do Social Media Really Well
Social media has become one of the most popular trends today. Both teens and adults flock to social platforms to stay social and connected. Fortune 500 companies and small businesses reap the benefits of social media while connecting with millions of engaged and potential customers.
Brands, It’s Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward
Despite our continued homage to the almighty 30-second spot and the much heralded promise of the virtual and digital realm, as Marvin Gaye sang in his 1968 hit “Ain’t nothing like the real thing.”
The greatest irony in advertising is that despite continued heavy media investments, branding doesn’t simply occur by staring at the TV or surfing the web. It happens best in the tangible interactions of authentic human experiences.
Brand Strategy Work Is No Job For Ad Agencies
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand builders for their clients. It was called the 20th century. But that era is over and even big and brilliant agencies are no longer qualified to work on brand strategy.
The new law of average
No brand strives to be average. Average is run of the mill and can be associated with mediocracy, boredom and normality. But being average could actually be the secret to long-term success, according to new research shown exclusively to Marketing Week.
Why Employer Branding and the Candidate Experience Pay Off
In recruitment, creating a good impression is just as crucial to the employer as it is to the candidate. Here’s how employer branding can improve your recruitment outcomes.
Recruitment, naturally enough, is about finding the right candidate for the right post at the right time. However, clever organisations have realised that the way they treat job applicants is now an important part of maintaining their reputation. In short, if you don’t show respect to candidates, they’ll spread the word that you’re a company to be avoided.
Igniting purpose & passion in your employees
They say it takes less than 5 seconds to create a first impression and it’s no different with culture. From the moment you step into an organisation you can start to feel it; the non-tangible signs and symbols you pick up will give you clues about what it’s like as a place to work.
Picture this – mouth-to-mouth marketing that boosts a brand
Any marketer will tell you – probably as a quiet, whispered aside – that effective word of mouth endorsement of your brand is not only the most highly valued by consumers but also the Holy Grail for brands. McKinsey once claimed that word of mouth was “the most disruptive force in marketing.”
November 25, 2013 in Resource Centre